100 List Building Methods: In Part II, multiple strategies can be used at the same time since one alone cannot effectively achieve the intended goal.
Here we go…
Host Beneficiary Relationships
Host beneficiary relationship involves establishing good relationships with other businesses so that you can have access to their already existing customers. In practice, the other business is a non-competing business that has spent years attracting and building relationships with customers who are prime prospects for your product/services. It is a strategy that brings more customers and cash within a short period.
A business can develop its rundown through individuals it has just met previously. For instance, the individuals in contact with the business have many different contacts that the business can contact. This way, successful systems administration is significant in connecting with these individuals. In addition, meeting new individuals and making new contacts likewise help develop the rundown. Systems administration requires appropriate relational abilities, the capacity to make an enduring impression, and the capacity to oversee the contact's information base viably.
Qualified Lists – List Building Methods
The list of qualified prospects influences the marketing success of a business because it can eliminate all marketing waste. The list consists of people having proven interest in the product/service of a business. By focusing on the eligible list, the business can market its products/services to the right people and, therefore, avoid wasting time on the wrong targets.
Public Relations and Publicity
Businesses can use mainstream media to disseminate factual, engaging, and newsworthy information to their customers, employees, and other stakeholders. A business can use media such as radio, television, magazines, trade journals, newsletters, and newspapers. The ability to approach PR correctly will enable a business to create a reputation for attracting customers. However, these channels are often costly, so they must balance them with other channels.
Circle of Leverage – List Building Methods
This step-by-step strategy deals with the most common and frustrating problem of gaining access to the correct audience. A circle of leverage helps the marketer identify the people they need to see through the bureaucracy. For instance, it is possible to reach the desired prospects regardless of their positions or experience levels. The strategy is fast and less expensive, yet it overcomes the challenge of getting through to the right persons.
Today, the internet is an essential element of business communication. People look for information by browsing the internet. Accordingly, every business needs a good website that can maximize its exposure. The website should be appealing, informative, and easy to navigate so the business can obtain a constant stream of new prospects.
Collecting Addresses from Twitter
When using Twitter Lead Generation Cards, one can collect email addresses from Twitter and make it effortless for followers to subscribe. Setting up this functionality involves signing up for the Twitter Ads and putting a credit card on file. There are options for paid promotion, so you should choose the proper functionality that serves your needs.
Invite Subscriptions through Instagram Posts
In practice, Instagram does not give many lists of building leverage. However, there are creative ways an individual can use to grow the mailing list through the Instagram platform. For example, one should create a website link or landing page to the Instagram bio. Next, you should feature images that promote the lead magnets with easy links for followers to locate.
Turning Periscope into Email Signup Funnel
Today, Periscope is the second-fastest-growing social media platform, and, therefore, the need to start considering using it in marketing. It allows a more significant and profound connection and engagement with the audience. Effective use of periscope requires one to deliver valuable and actionable content during their scope. One should ask the viewers to share the scope with viewers. In addition, it is crucial to provide an offer for freebies.
Collect Email Address on Snapchat – List Building Methods
Snapchat also grows fast and is very addictive for some demographics. It is essential to post content regularly if Snapchat is being used as a primary platform. The stories should be exciting and a bit personal to encourage comments from followers. At this point, one should make an offer and request email addresses from people who would like to enjoy the offer. A link can invite followers to sign up for the email list.
On YouTube, videos get approximately four billion views each day. At least half of the views come from people using mobile devices. Accordingly, there is a huge potential for one to grow a mailing list on YouTube. This can be using YouTube Cards, which help drive traffic from the mobile videos to an intended site. When a person clicks on the YouTube Card, they are redirected to a specific page on which they can be requested to subscribe.
Publishing a Best Practices Post
These are no ordinary posts because they introduce customers to the best ways they can use products, services, or any other resource. It should include practical tips and examples that support the identified points. Many consumers love these posts because they learn more about different myths and help them identify some of the best trends in the industry. In the past, Coca-Cola released a best practice video in which it urged users of plastic bottles to find various innovative ways of reusing their empty bottles.
Regular and Consistent Publishing – List Building Methods
People seeking to grow their mailing list must learn to publish regularly and consistently. Depending on the nature of the publication, one can publish several items any day. In some cases, publications are done on a daily or weekly basis. Regular and consistent publishing attracts more readers who are likely to subscribe to the content so they can always receive newly published content.
Examining Taboo and Controversial Topics
Depending on the nature of the list a person would like to build, sometimes it is possible to explore topics that people consider taboo or controversial in a given field. Exploring these topics or issues can increase one’s visibility and reach the target audience. Even though there is a strong likelihood of negative criticism, target market segments will respond positively.
Special Events & Promotions
The strategy is common among high-end companies targeting a particular group of clients. The goal is to make the event special, memorable, exciting, informative, and educative so that participants can develop an interest in the products/services of the hosting organization. Through events, businesses can educate potential customers about the benefits, advantages, and superior quality of a product compared to others. Besides, the event can be used to appreciate and recognize existing customers as unique.
Reaching Out to Influencers
Every business should strive to reach out to an influential person to endorse or recommend its product or service. The endorsement can take place through sharing the product on a social media page or any other platform. A single influencer who shares content can cause a 31.*% increase in sharing the same content. Accordingly, more influencers will lead to more shares, more leads, and a more extensive list for the business.
Optimizing the Search Engine
Google is the recommended search engine that businesses should collaborate with to increase their leads. The channel will send business traffic consistently to enable companies to attract traffic to their content sites. Search engines such as Google ensure greater exposure compared to some social media pages where content only becomes viral and visible for a few days.
Colors make a Difference.
Many people overlook the colors or combinations of colors they use on their sites. However, something as simple as a color can hugely impact the conversion rates of a product or opt-in. In this case, it is often essential to consult a professional to come up with the right colors and combinations to appeal to the audience.
Making it Easier for Users to Share Content – List Building Methods
The people currently leading the content of a business are the best advocates to promote an organization's content or products/services. These people are likely to share the post with other audiences as long as it contains top-notch content. Accordingly, every business with a website or a page on social media platforms should make it easy for others to share the post on other platforms and with others. A business can achieve this by using click-to-tweet buttons, creating social sharing buttons, and installing image sharer software.
Exploiting New Social Media Channels
The social media industry is changing rapidly. Today, the most important social media platforms among teenagers and young adults (aged from 12-24 years) include Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%), and Tumblr (4%). Businesses should survey new platforms with few competitors and users to sell their products and services. Since these platforms support a wide range of activities, businesses can use them to grow their contact lists and generate new leads.
Commenting on Popular Blogs
Commenting on blogs is an area that many individuals and entities overlook. However, it is an effective strategy for connecting with blog owners and blog users so they can later promote one’s content. Commenting on popular blogs should not be done for the sake of it. Instead, one should add value by asking genuine questions or making hurtful comments. By being genuine, the business can get conversations going with the blog owner and other users and create new contacts and leads.
Podcasts help promote content, products, and services. Well-created podcasts can attract high-quality traffic, which often leads to higher sales. People appearing on podcasts should ensure they are well-designed and informative so that the target audience understands the message sent by the marketer or business.
Joining Webinars – List Building Methods
Webinars are another vital platform that most people tend to ignore or overlook in their attempts to grow the mailing list. Webinars are more valuable compared to other free offers. This is because subscribers have an opportunity to interact directly with the host. Besides building the email list, webinars are effective in converting for paid offers.
Advertorials and News Stories
Businesses can publish informative articles or stories about customers’ use of products and services and post them on media where customers and prospects can find the content. These help build a reputation quickly and easily. The marketers have to research and come up with article ideas that they can successfully use for self-promotion. Through these articles, customers can respond to the business, and the latter will use the opportunity to convince the former to buy its products/services.
Brochures are small booklets or magazines containing pictures and information regarding an organization and its products/services. Businesses must involve professionals in creating brochures and fliers that help bring profitable business. The brochures should educate prospects by addressing their needs about a product/service.
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Click here to read 100 Email List Building Methods: Part III.