100 List Building Methods: Part IV is a cheap and authentic technique of building leads, delivering valuable content, and building trust and rapport with the customers. Few more strategies are…
Sharing Content with your Audience
Sharing content or post with one’s audience results in traffic, social shares, and comments. All three things are helpful in building social proof. Social proof is important when one seeks to promote content. Posts to other bloggers and influencers in a given industry. Sites with quick social shares and comments stand a greater chance of being respected by users.
Create a Popup
A popup refers to the window that appears in the foreground of the webpage. Popups can be a full-page takeover or mid-screen popups. In most cases, they seem annoying to users. But they are very effective in attracting subscriptions. Given the annoying nature of the popups. Sites using them must get the point across quickly. Also, efficiently before the user feels frustrated. As such, great headlines and a description. Also, a call to sign up should be the carrier of the popup strategy.
Create an Email Field in the Checkout Process
For eCommerce stores, there is always an opportunity to ask customers to share their email addresses and other contacts when they are checking out of the store. Online customers are a highly engaged segment of the market, and, therefore, the need to solicit their email addresses. In practice, the majority of the online shoppers will willingly share their email addresses because they would like to know about new products, existing discounts, or any other thing related to purchases. It is important to integrate the cart with the email service provider so that the collection of the emails is automated.
Offer Discounts or Freebies in Exchange for Email Addresses
The strategy is ethical bribery that is highly effective. The offering of discounts, freebies, or coupon codes for the visitor’s email is an easy task. It works properly because many people would like to get something from the business. Once the customer has entered the email address, there should be an app that redirects them to a page with the coupon code to enable them to enjoy the discount or collect their gift.
Ask for Referrals from Friends
Every person has the ability to grow their list by a hundred each day, but more than 95% of people will choose not to. Growing the list at this pace is possible because of the huge group of people we know. They include family members, friends, and other acquaintances we meet on a daily basis. These people can recommend people to our sites or share the sites with their friends so that the list continues to grow.
Image opt-ins are similar to “lead boxes” except that the targeted user does not see the opt-in box until they click on an image at the sidebar. Delaying the visibility of the opt-in box ensures that it is not annoying to the user. Once they click the image on the sidebar, the appearance of the opt-in box will not be annoying since the user already expects something to appear.
Using the Incentive Link
The links in the menu bar are one of the most clicked links on any site. Some of the standards on different sites include homepage link, contact page, or start here page. Adding the incentive link is strategic and can help increase the number of subscribers because it gives the readers something extra special. The text for the link should appeal to users to click through. An example of an incentive link would be Warren Buffets #1 stock pick” or “How to get your first 10,000 subscribers.” The link should be placed on the menu and then direct to a simple landing page where the user can download a free report after entering a valid name and email address.
Retargeting the Pixel – List Building Methods
Retargeting helps in optimizing every visitor that enters the site. For example, retargeting achieves this by allowing the site owner to bring back visitors to the site if they did not convert on the first visit. Retargeting the pixel is done by placing a small code on the website.
Using Current Subscribers
A person with the intention to grow his or her mailing list should encourage the existing email subscribers to share and forward the emails they receive to friends, families, and other people they know. The strategy allows one to gain access to fresh networks who are likely to sign up for the list depending on the relationship they have with the person who shared the mail.
Free Online Tools/Resources
Free online tools and resources can also attract new subscriptions if one has to access them only after sharing their mail addresses. For instance, many people will easily share their email addresses when the tool or resource has some relevance to their needs. With respect to students, many will always share their email addresses whenever they want to access free plagiarism software.
New Lead Gen Offer
New lead gen offer such as a free eBook or whitepaper can also increase the size of mailing lists when visitors submit their email addresses to download a copy. In practice, this is an easy and cost-effective strategy to implement.
CTA Button on Facebook Business Page – List Building Methods
Many Facebook pages are extremely underutilized towards attracting new subscribers. It is important to add a call-to-action button to the top of one’s Facebook Business Page. The CTA button should be linked to a landing page that would prompt the visitor to enter their name and email addresses before they can continue.
Using Facebook Page to Promote Offers
It is possible to use the Facebook page to promote an offer that will require an email address submission from the visitors. Marketers should learn and practice promoting offers on their Facebook timelines. Such promotions should have social sharing buttons linked to the right landing and thank-you pages. Given that Facebook has more than one billion subscribers List Building Methods IV, well-designed offers can result in viral increases in the number of subscribers.
Run Promotions on Partner Websites
Every business tends to have a partner business. It is important to run promotions on the websites of partner businesses as a means of targeting a new but appropriate audience. In most cases, loyal customers to other businesses are likely to sign-up because they believe that any business associated with the other business would serve their needs in the same manner.
Offline Events – List Building Methods
Besides online platforms, one can successfully collect many email addresses at online events such as trade shows, exhibitions, and fairs. The new addresses can then be imported to the database for further action. It is always important to send the new contacts a welcome email to confirm their opt-in status to the mailing list.
Not all people are always pleased with one’s content. Some may give subjective criticism while others will give objective criticism. List Building Methods IV, criticism and backlash is an indication that one’s work is gaining greater visibility and reach to the audience. It tends to indicate that a person is on the right track, and, therefore, the need to embrace all criticism and use them as a springboard for exponential growth.
Strengthening things that Work
When there is something that works well. It is important to continue strengthening it while at the same time improving on other areas. When people respond or comment on content. It is important to provide feedback because it gives more status and authority.
Republishing Content across the Web
Once a person has established content on a given platform. It is important to branch out so that the content can be re-published on other platforms. Republishing content across the web has the magic of increasing the exposure of the same content. Therefore, helpful in building an audience. In the same manner. The list continues to grow as people from different platforms comment on the content.
Building Social Media Following – List Building Methods
Social media has become the number one platform for different people to interact with. Each other as well as seek information. There are different platforms whose popularities differ across demographics. Accordingly, one should identify where his or her target audience hangs out. So that they can start building a following on each of the platforms identified. List Building Methods IV ensures there are effective ways of communicating with different types of audiences. Greater following on social media always provides an opportunity. This is for one to grow their lists with the right type of audience.