50 Ways to Drive Website Traffic 2021

by | Jan 27, 2021 | Business | 0 comments

Have you given each method a shot so that your website actually isn't getting website traffic? Do you struggle with transforming your website into an income-generating asset?

Try not to stress – driving traffic to your website may take some time, yet on the off chance that you follow the correct advances you'll speed up the process.

Here are 50 Ways to Drive Website Traffic:

The Most Effective Way to Drive Traffic to Your Website with SEO

1. Improve Your On-Page SEO

What can assist you with supercharging your outcomes is learning the right SEO strategies and the best practices for utilizing target keywords.
You can improve your on-page SEO through keyword research and the right optimization to your website content.

For instance, you can:

  • Upgrade the keywords in your SEO title.
  • Put core keywords in the headlines all through your website articles.
  • Add keywords to your image file names so search engines understand what they're about
  • Make your URLs as SEO-friendly as possible by improving the slugs.
  • Ensure you include at any rate your fundamental keyword in your meta description.

Google's algorithm factors in all these ranking standards before it concludes how to rank your content.
To make it simpler for yourself to optimize on-page SEO, consider installing plugins like Yoast SEO, and use Ahrefs or HubSpot's SEO tools.

2. Research New Keywords

Keyword research isn't about finding one high volume keyword and ranking for that single keyword alone. It's about coming up with a keyword procedure with an assortment of terms that are relevant to your product and industry.

However, on the off chance, don't be hesitant to expand on different keywords in your industry. For instance, it's totally worthy for a website offering hosting services to make a content strategy for a blog that covers topics on hosting alongside broader topics on web development, CMS platforms, WordPress errors, and more. If you do expand on new keyword families, simply remember to distinguish the search intent behind them and attempt to serve that search goal with your content.

3. Optimize Your Content With Long-Tail Keywords

Try not to go with the most well-known parent keywords in your industry. For instance, don't use “business ideas” – because this is a top-level-keyword that is exceptionally competitive, and it would be difficult for another website to rank for it. All things considered, use long-tail keywords like “most profitable business ideas 2020.” Keywords like this generally have a lower volume, however, they're not as serious – they're low hanging fruits that are simpler to grab.

Besides, search engines rank websites based on factors like size, popularity, and age on a scale from 1-100. This is called DA (domain authority), a search engine ranking score developed by Moz.

For instance, if your website is new – it has a domain authority of 1, while platforms like Facebook have a domain authority of 99.

It's hard for a website with low domain authority to rank for short-tail keywords with 100,000 searches every month. Another website will have higher chances to rank for long-tail keywords because there is far less competition.

4. Expand On Competitor Keywords

You should think about looking at your competitors' content and keyword strategies in case you're out of thoughts. Highlights like Ahrefs' “Content Gap” analysis can assist you with recognizing the keywords your competitors are ranking for, however, you're not.

5. Make A Few Good Guest Posts Each Month

Link-building, or to be more exact, a website's backlink profile is one of Google's ranking factors and an extraordinary method to boost your website traffic. The links that lead to your site are called backlinks.

Backlinks show search engines that your content is gaining industry acknowledgment and that it offers some benefit to both the clients and websites.

Presently we'll additionally get down to talking about natural link building, and that the ideal method to get more link juice – yet it’s more of a passive strategy – after you produce great content, you'll be easy targets. Or on the other hand, you can utilize a more proactive approach to boost your backlink profile – guest posting.

Guest posting can help you both land backlinks and strengthen your backlink profile. Also, direct traffic to your website. In case you're reaching out to sites in your specialty and industry. It implies that you'll be getting your link before possible new readers and site visitors. That are in your target audience. Presently, obviously, guest posting, for the most part, includes some sort of exchange. Between the two websites in question, and it tends to be the good old link exchange.

Yet, the key to landing a few good guest posts each month is a streamlined email outreach strategy. What's more, since that is not something you can without much of a stretch learn by basically perusing 100 words, set out to find out about it some more, and start optimizing your current processes. Remember that a few websites have guest post submission guidelines. Thus, follow every website's rules cautiously on the off chance that you need to land a link.

6. Natural Link Building

Natural Link Building happens when different websites, bloggers, and web owners from your specialty link to your content on their own.

Presently, if procuring quality backlinks from authoritative websites was simple we wouldn't have coined the term “link building.” That being said, with enough effort you will, at last, get your website up there, and the most direct approach to do it is by creating valuable content people will want to link to.

The Most Effective Way to Drive Traffic with Content Marketing

7. Make Content That People Want to Share (and Link To)

Things being what they are, the stuff we tend to share or link to on our own is usually well-researched, really accommodating, or important and something we think about dependable. With regards to great content, you'll see that the key thing is to consider the value it provides. If you think the quality of your copy is up there with the greats, the next step is to enrich it with media – using compelling and relevant images.

Be why not go as far as possible? It's consistently a smart thought to add a video to your website content (a how-to tutorial exercise or a product feature for example). In case you're stressed over production costs, you can generally make an infographic. Or then again heck, even a custom GIF. These visual elements can possibly make your content more shareable – and media consistently makes it simpler to repurpose website content for social media.

8. Create Infographics

Each solid piece of content can be pushed to great with the right infographic that is both educational and entertaining. Eye-catching infographics increase website traffic since they can be used by different websites that publish content in a similar specialty – and they're easily shareable.

9. Produce Video Content

Statistics show that marketers who use video developed income 49% faster than the individuals who don't and 92% percent of clients say that visuals are the most influential factor in their purchasing decisions.

10. Interview Leaders In The Industry

In case you're conceptualizing content ideas, here's one tip: you'd be amazed at how many big names in your industry will do a meeting on the off chance that you simply ask them. Send out emails or contact industry leaders in your niche on social media and request an interview.

Get ready for provocative questions and publish this content on your website. The most amazing aspect? They will probably share their interviews with their audience.

11. Add Social Share Buttons

It isn't so much that search engines consider the measure of consideration your website is getting on social media. But that can amplify the actual ranking factors, and adding social sharing buttons doesn’t cost you anything.

Not adding them to your website posts is missing out on a huge opportunity to increase organic traffic.

12. Write Knowledge Base Articles

With regards to content advertising, there's something to be said about length. Article length is significant for a few reasons.

Above all else firstly, Google likes length. A QuickSprout survey found that more content ranks higher in Google’s search results.

Second, you don't need a lot of more modest, comparable articles centered around comparative keywords cannibalizing each other in the SERPs.

Third, in the event that you center around making the best, generally useful, and comprehensive article on a given topic, that is likewise going to be lengthier, you'll get the opportunity to handle some more modest related watchwords normally, which implies your article will spring up in a few list items.

And last but not least, readers love genuinely helpful pillar articles and an easy-to-navigate knowledge base.

It's extraordinary for site structure, it's incredible for readers, and it's incredible to link to as a relevant resource in guest posting, or on the off chance that you end up being doing some low-key marketing helping out people in forums like Quora or Reddit.

13. Internally Link Your Content

The strength of your website isn’t determined solely by how many other websites link back to you. It likewise relies upon your internal link structure. Have a new knowledge base pillar article ready?

Interlink it with your smaller existing pieces to ensure you give a better user experience and improve your site’s link structure. That way, you'll allow your readers to remain on your site some time longer, gobbling up other resources instead of leaving your site the second they finish reading your article.

14. Add New Content Weekly

Regular activity on your blog allows you to accelerate your growth – the more content you have, the bigger your chances for ranking on multiple search results. Furthermore, as you start establishing your presence, you can teach your audience to expect new content at a certain time.

If you can’t manage to write new articles weekly, hire a content writer. Take some time to plan out a real content strategy and use some type of content calendar. Your content production shouldn’t be an afterthought.

15. Stay up with the latest content

Gracious, and something more – in the event that you need to stay an important part in your specialty – overhaul old substance. Search engines like fresh and new content and upgrading is a great way to boost a page that’s not quite ranking.

Here are some extraordinary approaches to upgrade outdated content:

  • Add media – pictures, infographics, videos
  • Eliminate outdated data
  • Back up your content with more outer sources
  • Interlink with newer content to boost your site's structure.

The Most Effective Way to Drive Traffic by Sharing Extra Goodies

16. Create Free Products/Tools

Since the topic of quality content is far removed, there's space for some exceptional notices: giving your crowd one more motivation to visit your site by giving them something free of charge.

The kind of free treats you can offer depends upon your industry, obviously, so it's savvy to research how your rivals are doing motivation. Yet, it very well may be any sort of item – something that you can gift to customers for a specific number of orders or for purchasing a specific product.

It can even be a free tool – a methodology that functions admirably for SaaS companies.

17. Host Contests And Giveaways

Another approach to attract more website visitors to your site is by hosting contests and giveaways. They play on the power of urgency and the fear of missing out, and they’re great for generating leads and maximizing brand exposure.

They can likewise leave you with all sorts of valuable data you can track and analyze – by A/B testing your giveaway ads you can gain insight into what attracts your customers.

18. Create Free Online Courses

In the event that you need to set up your website as an expert in your industry, making a free online course maybe only the best approach to do it. In addition, you will incorporate lead age structures for everybody that needs to join!

Depending on your skillset, knowledge, and the nature of your business – find a topic you think will be relevant to your customers. Of course, this should be a topic on which you can provide useful and in-depth knowledge. In any case, in the event that you need to make a quality online course you do have to consider production costs, so prepare and consider whether investing in it at the moment makes sense for your marketing strategy.

19. Run Webinars

Online courses are evergreen, however on the off chance that you need something similar that capitalizes on FOMO you can opt for a webinar.

Webinars are a fantastic method to share your expertise and connect with other professionals and your target audience. Moreover, in contrast to conferences, there are no geographical or practical restrictions for the attendees of a webinar.

20. Create Quizzes With a “Share Results” Feature

For what reason are quizzes effective marketing tools? When users finish a quiz, they get shareable results and if they find these results interesting or funny they are likely to share them on their social media accounts, spreading the word and attracting more website visitors.

21. Use Email Marketing

Research conducted by Backlinko uncovered that 91% of consumers check their email day by day. Thus, it's no big surprise that, as indicated by the same research, U.S companies spent $360 million on email advertising just in 2019.

Considering these details, a couple of welcome additions to your email marketing strategy can drive more traffic to your website. For instance, anybody can create a sign-up widget that permits clients to subscribe to a newsletter.

22. Brand Partnerships

Another way you can take advantage of new audiences. Drive them to your website is by partnering up with brands. A strong brand coordinated effort can be based on:

  • Mutual promotion
  • Shared projects

Cooperating up with different brands on a shared project can lead to audience crossover.. The brands don’t necessarily have to be in the same exact niche.

For instance, the beauty giant Jeffree Star recently partnered up with another famous YouTuber, Shane Dawson. To co-create a beauty collection that drove so much traffic to their Shopify store on launch day. It crashed and they weren’t able to process orders.

The Most Effective Way to Drive Website Traffic Through Social Media

23. Create A Facebook Page and Build A Community

With regards to driving traffic (both organic and paid), social media stays probably the most ideal way to create buzz around your brand. And building a strong online presence on Facebook is basically social media marketing 101.

While social media commitment isn't actually a ranking factor all alone. There's a strong correlation between the quantity of social media shares and backlinks. As indicated by EarnedLinks.com, “social sharing can boost website links by up to 245% throughout the span of a year.”

Thus, create a Facebook page and offer your blog content! In addition, ensure you optimize it for website clicks by adding CTAs designed to drive leads to your website. Look over Facebook advertising best practices – use local Facebook videos. Add compelling images – as with all content, adding visual elements drives more engagement.

24. Dispatch a YouTube Channel

As the Jeffree Star model obviously shows, with more than one billion active users. Youtube has become a fundamental apparatus for marketers looking for ways to get website traffic. Since you won't use YouTube as an essential source of income. Yet as a tool to help traffic to your site. You need to consider how you as a brand could take advantage of its potential.

By and large, we can only outline a couple of successful video content types. So consider which will suit your requirements best:

  • Customer testimonials
  • How-to and tutorial videos
  • On-request product demonstration videos
  • Event video

YouTube recordings can be easily repurposed. Shortened to use as native videos on Facebook and Instagram or embedded in a blog post on your website.

25. Go Live

Statistics show that 80% of clients would prefer to watch a live video from a brand than read a blog post. Utilizing live videos to advance your brand gives you the opportunity to attract audience attention.

Live videos are particularly powerful for sharing company news and promoting upcoming events. Also, product launches – so make sure you use them to get more brand exposure.

26. Use Instagram To Drive Traffic

A new survey conducted by HubSpot showed that seven out of ten hashtags on Instagram are branded. Along these lines, on the off chance that you haven't gotten around creating a custom hashtag for your brand, now is the right time!

All things considered, this is the platform where users engage with branded content the most. Statistics show that brands are getting 10x higher engagement rates on Instagram. It's implied that you need to post high-quality images that are in line with your brand aesthetic.

However, that by itself won't cut it – every user on Instagram is doing the exact same thing. All in all, what are some additional ways you can drive website traffic through Instagram?

  • Add a call-to-action to your Instagram posts
  • Create engaging, short videos (or repurpose them) and include your website URL
  • Partner with influencers
  • Offer your Instagram audience a bonus – rewards, markdown codes, and special promotions that will help you drive them to your website
  • Incorporate around 5 hashtags in your presents to ensure they show up in pertinent hashtag takes care of
  • Share user-generated content

27. Get Involved With Influencers

Here is a fun fact: 89% of marketers say that ROI from influencer marketing is higher compared with other marketing channels. Contacting influencers with big followings can be a game-changer, but it can also be a big investment, so whatever you do, remember about micro-influencers.

Despite the fact that they have a smaller audience (suppose somewhere in the range of 1000 and 100 000), they will, in general, have higher engagement rates, and with a little bit of research, you can identify people whose niche matches yours and whose brand persona lines up with your brand image.

28. Build a Loyal Community on Twitter

There are a lot of opportunities to drive traffic through Twitter (depending upon your industry of course) and hashtags are at the focal point of it all. At this stage, it's critical to use niche-specific hashtags and create your hashtags also.

But the key thing on Twitter is to realize who you're speaking with. Give your brand a distinctive voice, or point your Twitter posts to address your target audience specifically. Starting discussions and buzz is at the core of tweeting. Likewise, remember to sneak compelling visuals in your tweets. As indicated by Buffer, tweets that have visuals receive 1.5x more offers.

29. Be Active on LinkedIn

Try not to neglect LinkedIn. This is a platform specifically made for business networking and works exceptionally for B2B organizations. Statistics show that 97% of marketers use LinkedIn for content marketing purposes.

Anyway, how to build a solid presence on LinkedIn? First of all, make a decent stream between your site and LinkedIn – ensure you have a LinkedIn share button on your posts and email your website content directly to your connections by using LinkedIn email.

Yet, whatever you do, don’t forget to engage with your network! Comment on other channels' posts. At the point when you post articles, incorporate your own view and add questions and polls. The more engaging you are, the more possibilities you will interface with your LinkedIn community and build your way to authority.

30. Use the Power of a Good Podcast

Podcasts are huge at this moment. A recent survey demonstrated that 22% of Americans listen to podcasts at least once per week. They are fun, well known, and reach a wide audience, so they're a great way to both increase website traffic and raise brand awareness – as you might get discovered by a new audience.

If you start a podcast, you can do interviews with thought leaders in your industry. Or on the other hand, if you don’t want to branch out into this kind of marketing completely, you can do a guest appearance on a podcast yourself – consider this as an equivalent of guest posting.

How to Drive Traffic with Advertising

31. Run Facebook Ads

With its algorithm continuously depreciating organic reach (research directed by LYFE Marketing demonstrated that pages arrive at just 2% of their audience through natural posts) a 100% organic technique just won't cut it. All things considered, 98% of your audience is not seeing your content consistently in their feeds.

To be genuinely powerful with your advertisements, run split testing, and find which capacities are best for your crowd to transform Facebook promotions into a practical, beneficial piece of your business.

32. Run Reddit Ads

Besides being the third most well-known site in the U.S, insights additionally show that Reddit has 330 million month to month dynamic clients. To effectively drive traffic through Reddit, the principal thing you need to do is locate a decent subreddit with a group of people that will be keen on your items or administrations. The rest is just realizing how to find some kind of harmony between offering significant data and being limited time.

In the event that you need to succeed you need to draw in with the Reddit people group really. Really at that time would you be able to pull off presenting promotions and connections on your site content that is applicable to the conversation. This is significant on the grounds that advertisers that simply post promotions on Reddit are typically downvoted.

When you draw in with the local area in your subreddit you can put resources into a supported post which ensures that your post will be stuck to the highest point of the subreddit.

33. Run Twitter Ads

Just like the case with some other social media networks, on account of alogorithm updates, organic reach on Twitter is likewise declining.

No big surprise that 75% of B2B and 65% of B2C organizations are running Twitter advertisements – and in case you're not promoting on Twitter, your rivals are as of now out in front of you.

To get your Twitter crusade to look great, join these methods:

  • Be concise
  • Use images
  • Target keywords
  • Ask questions

34. Run Google Ads (PPC)

Investing resources into Google advertisements can be a fast method to build site traffic from high-esteem business plan look –  “65% of all clicks made by “users who intend to buy” go to search ads.”

Obviously, Google advertisement programs have somewhat of an expectation to absorb information, however, there's nothing a decent master manage regarding the matter and exactly A/B testing can't tackle.

35. Run YouTube Ads

Before you start a YouTube advertisement program, you need to consider your intended interest group and how they absorb content. Be that as it may, as is consistently the situation with advertisements, there's a ton of experimentation – you can do A/B testing to discover which kinds of promotions perform best.

Youtube has three sorts of promotion designs you can browse:

  • TrueView Ad: Following 5 seconds of watching this promotion, clients can decide to click “skip.” You'll pay for this ad if clients watch it for 30 seconds or they click on the advertisement.
  • TrueView Discovery: These kinds of advertisements show under-suggested videos or in Youtube search. You'll pay for this promotion if clients click on it and watch the video.
  • Bumper: Guard advertisements are more limited but unskippable. They appear previously, during, or after a video. You'll pay for guard advertisements when your promotion is indicated multiple times.

36. Buy Ad Space On Similar Sites

Online media promoting is a certain something, however, publicizing on comparable sites is likewise an incredible method to build online traffic.

Here is a portion of the manners by which you can purchase advertisement space:

37. Advertise via Ad Networks

Utilizing advertisement organizations can assist you with producing income from your content. This will allow you to make advanced promotions that will focus on an engaged gathering of clients.

Promotion networks associate purchasers and dealers. They target clients dependent on their conduct, area, work, and interests which will be inconceivable for you to do it all alone.

38. Use Retargeting

Most of the visitors will get to your site two or multiple times before they make a buy. Nonetheless, there is an incredible number of guests that will open your site only a single time and never return.

Retargeting is a cookie-based innovation that utilizes basic Javascript code to follow your clients and bring them back by putting an advertisement for the item or service they looked into. Retargeting promotions permit you to drive forthcoming clients back to your site which consistently builds the chances of transformation.

How to Drive Traffic by Engaging with Communities

39. Participate In Forums

Find where your community is and connect with them. Is it is safe to say that they are utilizing Quora, Reddit, or Yahoo Answers? Or then again perhaps there is another online community where experts in your specialty have conversations and offer important bits of knowledge?

Try not to utilize forums to simply advance your items – it's by and largely disapproved of. All things considered, participate in conversations and add important substance. This will help you construct relationship with experts in your genre and as expected, they'll get keen on your business.

40. Be Active in Niche-Focused Online Communities

Is it safe to say that you know about any specialty discussions identified with your industry? If not, start your hunt right away. This kind of online community is an extraordinary method to arrive at unmistakable objective gatherings.

41. Participate In Quora

Quora is a well-known forum where individuals participate in conversations about any conceivable subject you can envision. It's an extraordinary spot to find how clients respond and experience services and items in your industry – or even about your business.

This sort of data can be priceless – it can assist you with figuring out how you can improve your items and services that you offer. One thing you can do is take a dynamic interest in Quora. Answer individuals' inquiries on themes associated with your industry – however, attempt to try not to sound salesy.

In these kinds of forums, you need to fabricate connections and acquire trust as a party – don't surge in with presenting joins on your site's blog. Be applicable and be useful. As expected, you'll fabricate a faithful local area that will be responsive to your site's items and administrations.

42. Use Reddit To Promote Your Content

In the event that you need to get a lot of traffic, you ought to draw in with the local community on Reddit. In any case, be cautious, this is a stage where readers need to get inside-out, important, and helpful substance. Short and nonexclusive content doesn't progress nicely – as we said, you can undoubtedly get downvoted.

Along these lines, do a touch of examination on your subreddit, discover what sort of posts are famous, and post just your best content.

43. Share Images On Pinterest

If you have a B2C organization, routinely posting (or repurposing) engaging item pictures and custom visuals and making sheets (with your industry watchwords) can help you in the traffic department

Indeed, measurements show that Pinterest drives 33% more site traffic to shopping destinations than Facebook. Simply recollect that Pinterest capacities precisely equivalent to other online media stages – posting consistently is the way to progress.

44. Develop SlideShare Presentations

Did you realize that SlideShare is on the rundown of the 150 most visited sites on the planet? Try not to disparage this stage – more than 80% of SlideShare's 70 million site guests come through online research!

Plus, you can undoubtedly repurpose blog content into an introduction and use SlideShare up 'til now another channel that will direct people to your website.

Promote Your Website Offline

45. Support Events

Supporting events is an extraordinary method to boost your image openness and build up a business expert in your industry.

Pick an event that accommodates your brand image and is probably going to be gone to by your target audience. Openness to media and a chance to get your brand logo out there is always a powerful way to generate more interest.

46. Advertise At Conferences

On the off chance to speak at a conference on a topic related to your industry or your business, don’t miss out. Plus, networking with industry leaders is never a bad thing, nor is an opportunity to attract new leads from the pool of attendees.

Drive Traffic by Optimizing Your Website

Drive Traffic by Optimizing Your Website

47. Focus on Mobile Usability

Internet browsing is not, at this point done exclusively in work areas – more and more people are using mobile devices to access the web. In fact, research shows that 70% of website traffic happens on a mobile device.

If your website is not optimized for mobile, your mobile visitors are not likely to come back.

Thus, ensure your website is responsive on all devices, pick a mobile-responsive theme, and make sure that your website content looks good on the mobile!

48. Speed up Your Website

Having a fast website translates to a good user experience. Examination shows that website visitors are probably going to leave your website in the event that it requires over 3 seconds to load.

Along these lines, what you can generally do is to speed test your website, pick a good hosting provider, and optimize your images (reduce image size) at least.

49. Optimize Your CTR

Your CTR (Click-Through Rate) is one of your most significant metrics.

While CTR optimization isn't generally the clearest thing, you can:

  • Include keywords in your title tag, URL, and meta description
  • Keep them all within the character limit using a tool like the SeoMofo Snippet Optimizer
  • Use power words
  • Write compelling titles (consult tools like Headline Analyzer)

50. Examine Analytics Data

Analytics, for example, Google Analytics allow you to follow:

  • How and where your content is being shared.
  • Mobile traffic
  • Most visited pages
  • Referrals
  • Organic keywords

This can give you incredible insights into your audience and much much more. Instead of operating on a blind guess, a tool like Google Analytics will help you make data-driven decisions on how to improve your website.

51. Research Your Competitors

A portion of these approaches to get website traffic will work for you, some of them won't. By the day's end, there's no general rule for each sort of business. But what generally works for every business is finding successful examples of their business model in the same industry and learning from industry leaders.

That is the reason you need to do a little digging – research what your competitors are using!

  • What’s their content strategy?
  • What keywords do they keep using in PPC?
  • Who are they collaborating with?

That’s always going to be the knowledge that’s most relevant to you.

52. Determine Your Best Traffic Source and Scale

At last, it’s up to you to track your results, keep an eye on your analytics, and figure out where the vast majority of your traffic comes from. At the point when you have a decent handle of the type of sources that drive the highest volume of traffic. What percentage of that traffic is converting, you’ll know what to invest in. Double down on what's now performing!

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