Importance Of Building An Email List

Importance Of Building An Email List

A great way to take advantage of affiliate marketing links. Promote them to your readers directly is through email marketing lists. If your site does not already have a subscription form. Set on up as soon as possible. Having a mailing list is the best way to grow your traffic. Interact with your readers on a more personal level.

Email marketing

Email marketing is the easiest way to connect with your followers. You can personalize and customize emails to be sent out to your subscribers at the frequency you choose. Usually bi-monthly or monthly so your users do not become annoyed by the frequency they receive something from you.

email campaigns

There are multiple different email marketing solutions, such as MailChimp and Benchmark Email. That will manage your contacts into various lists. It will help you design your email campaigns through preset templates. It will track and provide various analytics for who opened your campaign, what they clicked on. And who did not receive the email, who forwarded the email to someone else? Other results are important for optimization.

Of all the online marketing tools, email marketing is quickly becoming the most important. As because you can deliver your website’s message and other forms of marketing. To Directly to your reader in the newsletter sent to their inbox.

List Building

To start your list building you need to have a subscription form on your website. Readers who enjoy your site and want to be kept up to date on new content and promotions will sign up to receive your newsletter via email. It is very important for people to subscribe to your newsletter by opting-in and agreeing to receive it. In fact, in some countries, it is the law that readers subscribe to your newsletter and have the option to unsubscribe easily each time they receive a new newsletter from you.

You can create multiple lists for your website depending on who is signing up to subscribe. You can create different lists depending on demographics, interests, promotions, and information. The user must subscribe to each list to receive the newsletter. By creating multiple streams of newsletters you can really target and personalize who is receiving what to you and add value to your subscriber.

Build up your list

Building up your lists through subscription forms is sometimes easier than using social media. You do not have to push your readers to subscribe; you simply need a subscription form on your site. Once you put your subscription form up, you just need to wait for people to actually subscribe. You can set up auto-responders with the various email marketing solution sites that will introduce the new subscriber to your newsletters
and inform them what they have subscribed to.

Marketing

The great thing about email lists is that you can personalize each email for each receiver. The campaign will have a spot you can put in the person’s name or other information so that whatever they have put as their name in the signup form will appear in the email. This is great for building a relationship with your reader.

Everyone checks their email on a regular basis, so you know for sure they at least see your email come into their inbox. The trick is to get them to open your email and engage with it. You can track who has opened it and who has not with the analytics in each email marketing platform.

Brand Promotion

Email marketing is a simple and quick way to remind your readers to keep coming back to your website. It’s a great tool that arrives directly to their inbox to tell them about your brand. Promoting your brand is important to gain traffic. If people don’t remember your brand, they won’t think about returning to your site to purchase anything.

Emailing lists are very important for customer acquisition and engagement. Make sure you are promoting your products in a creative way that stays true to your brand. Email marketing is an important tool to really develop your brand and see what works with your customers. With all the different tracking and reporting abilities of email marketing, you can really see how your customers are engaging with the personalized
emails you send out.

Brand Promotion

Just be careful about the frequency in which you are sending out emails to your various lists. If some subscribers are on multiple lists, they might get annoyed with your brand and unsubscribe. The maximum frequency you should be sending out your emails is about once every two weeks, sometimes just once a month is good.

Conversion

Email marketing is a great way to boost your conversation rate as an affiliate marketer. Since people spend more time reading their emails than they do on social media, it’s important that you take advantage of this marketing channel. It can really complement and improve your other marketing strategies.

You can send out emails that focus on promoting only the products you are promoting through affiliate marketing, or if you prefer a less direct approach, feature the articles that have the highest commission products in them. All of this will help improve your conversion rate. When advertisers see you have a high conversion rate they may approach you with great deals or be more willing to work with you.

Email marketing

Customizing emails for your reader’s demographics will also help you better target your promotions. You can segment the emails in the readers’ gender, age, location, and anything else you might want to target. This customized and personalized email will make your reader feel like you are letting them in on a secret through the email.

It has been shown that email marketing is a high source for conversions, with the highest click-through rates coming in on Saturdays. Email campaigns that have words like ‘secrets’, ‘e-sales’, and ‘awesome’ in the subject line and were fewer than 30 characters have also been showing to get higher clicks. It has also been reported that people who buy products marketed through email spend more money than those who do
not receive the email offers.

CLICK HERE TO LEARN HOW TO BUILD AN EMAIL LIST FROM THE BEST IN THE BUSINESS

Monetizing Your Website

Monetizing Your Website

Introduction

No matter what type of website you have. It can be a personal blog, a news site, or a company website. Those are monetized through various channels. Not all monetization channels are ideal for each type of website. So you have to see what works best for each website.

A great way to test what works and what does not work for your website. A/B testing with a site like Optimizely or heat mapping with CrazyEgg. A/B testing means putting content and ads on your website with various layouts.  It helps to see which layout will best optimize your monetization strategies through customer engagement rates. You can select how often each different version of your site.  Also, it will be shown each time the page is re-loaded. Then you will get a report back indicating which version has the highest engagement rate.

Monetizing Your Website
With heat mapping, you will see a screenshot of your site, with an overlay of red to blue spots for where people are clicking, or engaging, the most or least. Sometimes this information will be surprising and counter-intuitive to where you thought people were engaging.

Using the highest engagement rate to place monetization channels on your website is very important. Whether it is ad placements, an email mailing list signs up form or affiliate marketing links. You can get the best optimization with proper placement.

Advertising

When monetizing their website, most people think of getting digital display advertisements on their site as soon as possible. Digital display ads work through advertisements being uploaded to your site by using slot tokens and keywords to get contextual ads displayed on your site. They are usually contextual because they will be targeted at the user based on their demographics and search history,
or the ads will show something related to the site the user is looking at.

Advertising
Digital ads work through pay-per-click (PPC) and click-through rates (CTR). Advertisers pay for each click on the ad placed on your website, and the higher the CTR (the number of clicks based on the number of views), the better the ad is doing, and the more money you will make from the ad.

If your website is relatively new, under six months, then you should refrain from using Google AdSense to monetize your website because they will penalize you and possibly block you from using AdSense. There are many terms and conditions to using AdSense, and it can be challenging to use and get the clicks you are hoping for.

Email Marketing

Email marketing is quickly becoming one of the top ways to monetize your website. Targeted email lists mean you can send exactly what you want to the audience who wants to see it. You know they want to see it because they have opted to sign up for a specific newsletter via email from your website. These email lists are significant for growing your traffic and monetizing your website.

Growing your email subscribers shows a marketing or advertising company that your website has the reach and can be used to promote products to the subscribers that they will enjoy. Readers who have signed up to be a part of your email marketing typically trust the sender and their opinions enough to opt into the newsletter.

Email marketing
You can easily promote different products and services to them through paid sponsorship or affiliate marketing. They will feel more comfortable having you tell them about that product or service rather than seeing a pesky ad trying to get them to click.

Try our favorite email service provider Aweber for free:

Learn more about list building here: 100 list building methods part 1 

Paid Sponsorship

Another way to monetize your website is through paid sponsorship, which means a company will pay you to sponsor their product or service on your website. A sponsor will pay for you to write an article featuring or reviewing their product or service, have a section on your website dedicated to their product or service, or they will simply pay for ad space. In all cases, they are paying you to put their company’s message, product, or services on your blog in hopes of getting conversions.

Paid Sponsorship

Sometimes paid sponsorship does not come in the form of money; rather, they will give you the product or service for free. For example, they may give you a free couple of nights in their hotel, so you write a review on your website. Paid sponsors will often look at how much traffic you get to your site, your social media follows, and your email subscribers to determine how much they will pay you.

Offer Products: eBooks and Courses

Most websites and blogs have a niche that they cater to. Without a niche, your website probably won’t make it. Having a niche means you are an expert on the subject, and people will keep coming back to learn more from you. Offering courses and eBooks help build authority and trust with your readers and helps you with your branding.

eBooks & Courses

Creating premium content for your readers through courses and eBooks. It shows you have in-depth knowledge of a subject. Also, they can be a great source of income. People will likely buy an eBook on a specified subject or take a course on a new topic. People like to learn and scour the Internet in their spare time for new things to read. You can generate much income by selling your eBook on your site. As well as have, other sites have a link to sell your eBook as well.

Affiliate Marketing

Different from paid sponsorship, affiliate marketing pays for clicks. That is converted to purchases on their products. Affiliate marketing can be the first form of monetization on your website, as there is no need to wait to start using it. You can put affiliate marketing on your website from day one. Then wait for the money to start coming in. Though it is recommended to build up some content to implement affiliate marketing.

If your blog or website gets good traffic, then affiliate marketing companies will approach you and ask to be added to your website. You can simply sign up with different networks, such as JVZoo, ClickBank, Amazon, and CJ Affiliate.

These networks have thousands of merchants with a large pool of products to pull from. You will search for a product you would like to place on your website. Also, get a link with your unique ID and then place that link on your website. This link will link back to the merchant’s website so the customer can purchase the product. The unique ID and the browser’s cookies will tell the merchant that the sale came from you.  And you will get the commission through the affiliate marketing network where you got the link.

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